July 2026 — Month to Date
Gross Revenue
Lead to Close
Benchmark: 1%
Conversion Rate
Goal: 13%
Contact Rate
Goal: 9%
AOV
⚠️
Note on Lead Coverage:
This metric is calculated as Total Contacts Made ÷ Total Leads Received and can exceed 100% because it counts all outreach attempts — including follow-up calls to the same lead. It reflects activity volume, not unique lead reach. A true lead coverage rate (capped at 100%) requires deduplicated contact data from Zendesk, which is in progress.
Period Comparison
May 2026
FINAL
Sales
Conversion
Lead Coverage
AOV
June 2026
FINAL ✓
Sales
Conversion
Lead Coverage
AOV
Q2 2026 — Final
CLOSED ✓
Sales
Conversion
Lead Coverage
AOV
2026 Year to Date
IN PROGRESS
Sales
Conversion
Lead Coverage
AOV
July 2026 — Weekly Breakdown
Weekly Sales Units
Weekly Gross Revenue
Weekly Conversion Rate (%)
Weekly Contacts Made
Sales Pipeline — Contacts → Connected → Closed
Inbound Calls — July 2026 Month to Date
📞 Total Inbound Calls
CALLS RECEIVED
🏆 Sales Closed
FROM INBOUND CALLS
📈 Conversion Rate
INBOUND CALLS → SALES
Inbound Calls — June 2026 Final
📞 Total Inbound Calls
CALLS RECEIVED
🏆 Sales Closed
FROM INBOUND CALLS
📈 Conversion Rate
INBOUND CALLS → SALES